There is a good possibility that you will be experienced with responsive web design and if you don’t, you should start planing on getting your website optimized for mobile, and tablet users now. Although having a responsive website is an easy task if done right, there are somethings you may need to consider before redesigning your website.
Responsive design depends on CSS media queries to start changing the content dimensions according to the screen resolution and the CSS rules.
It is possible to set different ranges and every time a screen loads that has a resolution of in your media query rule, The content will be optimized for this resolution so that users don’t scroll left or right or zoom in to see your content.
As a marketer you should consider this. Whenever you want customize the styling of any HTML elements or you should write css rules for each screen resolution i n your media queries. This task isn’t hard as it may seem because all web designers use the most popular breakpoints in the media queries (e.g. max-width: 967px for tablet users, and so on).
You can also use percentages as part of your designs to not write new rules for each width (e.g. if any image width is 90%, it will take 90% of the screen resolution no matter what the resolution is) But sure using percentage only won’t guarantee a good layout on mobile devices. You will need to test your layout and make changes to your CSS rules.
In fact there is lots of work that must be done in creating a professional responsive web design that will work well on any screen size and resolution.
Responsive web design is great for both users and for your conversion rates, but creating the perfect responsive layout can become difficult. No fixed pixels, no one CSS rule to work on all devices.
Responsive web design also plays a huge rule in SEO and in your marketing in general. A good SEO-friendly design will be attractive and functional. Google has been working on some algorithms and frameworks to make the mobile friendly website a must among all webmasters. They also lately introduced a new framework called AMP (Accelerated Mobile Pages) that will appear in a special cards layout on the search engine.
Responsive design must be also applied to all images and icons. One of the best way when working with simple icons is to either use SVG or font-awesome icons. This type of icons scale well on any screen size and will look great on mobile devices and super high pixel density screens (Retina Displays).
Writing media queries is a technique to write CSS code and define styles for all UI elements that are specific to the user screen resolution, and device width. Deciding when you should define your breakpoints isn’t an easy task, as you will have to test your content and see how it looks on different screen sizes. Being independent from the resolution can help you focusing on your content. How much padding will it need, Are margins enough for the elemnts to be accessible and easy clicked on?
First you should start b y prototyping your content. By resizing your browser window (or you can use developer tools to test for different screen sizes) you will know exactly how your content will look like.
Also consider things like grid content for online shopping pages. how many columns will be there on desktop, tablet, and smartphone screens? You can have a rule to display 3 products per row on desktop, two products in row in tablet, and one product per row on mobile devices.